Local Marketing to Global Customers
Our strategy is designed to support three key areas: market knowledge, generating investment, and building networks that collectively support success for agrifoods companies in the marketplace. Research has demonstrated that businesses entering new markets need market knowledge to succeed. When investors have access to customized market profiles, cost-competitive analysis and advisory services, those companies can be better informed and prepared to succeed in attracting new customers in new markets while remaining locally competitive.
The strategy also highlights the value and access points of government investment in programs that fund the development of new products, practices or technology, helps agrifoods companies prepare for, and participate in, targeted international marketing, and supports a food safety and traceability system.