Many jurisdictions have web sites devoted to local economic development, but this really dilutes the effectiveness of a marketing effort for any single industry. Traditionally, regional economic development marketing efforts are targeted at property development, or another local niche, making it very difficult for a potential investor to wade through the material to find Agrifood specific data. By aggregating Agrifood businesses on a single web site, it becomes the primary destination for all marketing and a comprehensive resource for all audience types.
Synergetic marketing of this type is not new. What is new is the functionality we make available when a visitor comes to the web site.
Business to Consumer Sales
We can offer the ability for Growers and Producers the option of selling their products directly online using our built-in ecommerce system. In a recent survey of Agrifood growers in Northeast Alberta, less than 15% had a web site and only about 10% of this number were capable of an online transaction. We can manage the entire online point of sale system, including configuration of shipping requirements and tax considerations so that an Agrifood business can enjoy all the benefits of being online and the potential market looking for product diversity and selection.
Business to Business Sales
One of the key benefits to collecting data on the industry is to identify suppliers, logistics companies, processors and retailers. Connecting a potential investor with an existing supply chain is a vital part of the decision making process. Additionally, there is a built in expansion of the market for certain sectors like farm supply companies. All companies that supply products, services, raw materials and/or unprocessed products now have direct contact with all potential local business customers.
In addition to direct contact with these businesses, we have the capability of creating an online trading floor. So, small and medium growers can display and offer their product up for secondary processing and do so much like commodity trading, or co-operative marketing methods.